Date

2025

Client

Deutsche Umwelthilfe

Project

This campaign concept was developed for the Deutsche Umwelthilfe and focused on promoting everyday life hacks that help protect the environment. Over a defined period of time, influencers were intended to share short social media videos presenting simple, practical actions for more sustainable daily habits.

The visual identity was based on the existing colours and typography of the Deutsche Umwelthilfe and expanded through a clear, versatile pattern system. The pattern is composed of simplified objects representing the different life hacks and can be applied flexibly across formats. The overall design is minimal and graphic, creating a strong and easily recognisable visual language.

The system included reel openers, posters, social media stories and posts, all connected through a consistent visual approach. Although the campaign was not implemented, the concept was fully developed and demonstrates a coherent and scalable cross-media campaign design.