Date

2022

Client

Student Project

Project

This project was developed as part of my studies and focused on creating a complete marketing presence for a fictional company. I designed a corporate identity for a modern, elegant ramen house inspired by Japanese visual culture.

The logo features a crane as its central element – a traditional symbol reinterpreted in a contemporary way. The crane can be visually broken down into individual elements that also form a ramen bowl, allowing the logo to adapt flexibly across different applications. The design is deliberately reduced in form and colour, using a limited palette of anthracite and red, with the red circle referencing the Japanese flag.

The identity combines clarity, symbolism and restraint, aiming to create a refined yet distinctive visual language suitable for a modern hospitality brand.