Date

2021

Client

Bauerschwaller

Project

I designed the logo, visual identity and a series of illustrations for a long-established, family-run business. The visual approach was rooted in the company’s history, drawing on a hand-drawn, slightly retro aesthetic inspired by illustration styles of the 1980s.

Using a reduced colour palette, I developed a coherent set of motifs that communicate the production process in a clear and approachable way. In addition to the identity, I also designed product packaging, ensuring a consistent visual language across all applications that feels familiar, honest and contemporary at the same time.